Research
What tradies said.
Based on more than 2,400 tradie accounts across 40 trades.
What the operators told us.
This is what tradies themselves reported -- about pricing, quoting, lead platforms, trust, technology, and burnout. Not what marketers assume. Not what platforms claim. What operators actually said.
The research spans 40 trades and captures how operators experience the problems that eat into margin, time, and reputation.
Top themes from the research.
Pricing pressure
Being undercut, can't explain the cost.
See the problem → 02Quoting
Unpaid work, done after hours, ghosted.
See the problem → 03Lead platforms
Junk leads, fake numbers, shared leads.
See the problem → 04Trust
Cowboys making it harder for honest operators.
See the problem → 05Technology fatigue
Too many apps, none built for the van.
See the problem → 06Burnout
Flat out but not ahead, no nights back.
See the problem →This research shapes every problem page, fix page, and benchmark on the site. The problems are named from the research, not invented by us.
See where the gaps are.
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