Free guides

Nine guides. One channel at a time.

Each guide covers one platform, start to finish. The why, the how, the exact fields. Built from research across 40 Australian trades. Free to download.

The order matters. Start at the front door.

01 · Google Business Profile

Google Business Profile.

The free front door. Show up in the map box before you spend a cent on a website.

The why · 33 pages

Get Found First

Set up the free Google Business Profile that puts you in the map box, before you spend a cent on a website.

The do-it · 29 pages

Set It Up Right

Your Google Business Profile, field by field. The exact setup that ranks, the verification that passes, and the checklist you tick off as you go.

02 · LinkedIn

LinkedIn.

The proof layer for commercial work. Build it once, and it backs everything else.

The why · 23 pages

Build the Proof Once

Your LinkedIn profile is the free proof layer that wins commercial work, and builds the structure your website will stand on.

The do-it · 23 pages

Built to Be Found

The field-by-field LinkedIn build for tradies: your personal profile, your company page, and the showcase pages worth having.

03 · Facebook

Facebook.

The volume engine. Stay in front of every homeowner in your suburbs.

The volume engine · 23 pages

Stay in Front

Facebook for tradies: stay in front of every homeowner in your suburbs, so when they finally need you, yours is the name they already know. From $0, or $15 a day.

04 · Instagram

Instagram.

The reinforcement layer. Same proof, working a second time.

The reinforcement layer · 19 pages

Make It Work Twice

Instagram for tradies: turn the photos and videos you already post into a visual shopfront, in about fifteen minutes a week.

05 · Pinterest

Pinterest.

The evergreen search layer. Found for months, not hours.

The capstone · 20 pages

Found for Months

Pinterest for renovation and design trades: turn the project photos you already have into searches that send homeowners to your site for months, not hours.

06 · Website

Website.

What to hold them to, and how to choose them.

What to hold them to · 36 pages

Before You Build Another Website

Why the next platform swap probably won't move your booking rate, and the five things that actually do.

How to choose one · 31 pages

Before You Hire a Web Guy

How to choose a web developer who builds you a site that books the job, not just one that looks good.

The ladder

Read them in order, or pick the channel that hurts most.

01 Get Found First Google Business Profile 02 Set It Up Right Google Business Profile 03 Build the Proof Once LinkedIn 04 Built to Be Found LinkedIn 05 Stay in Front Facebook 06 Make It Work Twice Instagram 07 Found for Months Pinterest 08 Before You Build Another Website Website 09 Before You Hire a Web Guy Website

10 The 8-Video Trust Stack Video

Not sure which one to start with?

The Visibility Check scores your Google presence and tells you where the leak is. Start there, then pick the guide that closes it.

Run the Visibility Check Book 20 min