Proof
The receipts behind the work.
Every number on this site traces to a source. Every claim can be checked. Here is where it all lives.
Check the work. That is the whole point.
Case studies
Real operators, real timelines, real numbers. Updated as things move.
See case studies →Sources
Every claim on this site traces back to a named source. No hand-typed numbers.
See sources →Methodology
How the benchmarks are built, what the sample sizes mean, and where the gaps are.
See methodology →Operating rules
What we will and will not do. Refusals before promises.
See operating rules →How the numbers work
Generated from the database.
We don't hand-type benchmark numbers into pages. The books, cheat sheets and benchmark pages are generated from the same source-of-truth database. If a number is in doubt, the database is the answer.
Data guardrails
What we refuse to claim.
We never cite a single stacked total across evidence bodies. The research is three separate collections, each with its own method and scope.
Homeowner research: more than 4,300 distinct homeowner accounts across 8 states and 40 trades. This is the buyer-side evidence.
Tradie research: more than 2,400 tradie accounts across 40 trades. This is the operator-side evidence.
Google reviews: 35,600 distinct Google reviews. For benchmark review-analysis only. We never call this "our research."
Review benchmarks and market medians are robust. Per-trade website scorecards are directional reads based on small AU-primary samples and should be used as a practical yardstick, not a census.
Editorial firewall: Need A Trade consumer guides are editorially independent. They do not promote Sell My Service. We reference buyer research from Need A Trade as a data source, not a referral channel.
See where you sit.
The Visibility Check shows what buyers see when they look you up. Same five measures, your trade.