SELL MY SERVICE

You quoted the job. You followed up. They went quiet.

You didn't lose it on price. You lost it on what they couldn't find about you.

Infrastructure compounds. Paid decays.

For sparkies, plumbers, chippies and builders doing $500k–$3M. Sick of ghost leads, $10K buzzwords, and quoting at 9pm.

No email. Just your numbers. Two minutes.

Antony Loomans, founder of Sell My Service

Since 2010

Building visibility for AU tradies.

Zero → #1 on Google Maps

In 9 months. No paid ads. Tweed Coast Tree Surgeons.

30% → 79% close rate

Across the 8-video trust stack.

The Trust Cascade

What happens when buyers can't verify you?

You can name what’s wrong. You just can’t see where the job leaks out. Ten seconds. Four stages. Lost before the quote.

  1. STAGE 01

    Curiosity

    They have a problem and money to fix it.

  2. STAGE 02

    Friction

    They can't find the price, proof, process, or next step.

  3. STAGE 03

    Suspicion

    If they won't tell me, what are they hiding?

  4. STAGE 04

    Departure

    Back button. Gone. Under 10 seconds.

Trust is not a vibe. It's an operating layer.

Every visibility leak (missing price, hidden proof, vague process, no human face) is a stage in this cascade. Sell My Service plugs them, one trust signal at a time.

Where are you in it?

One of these is yours.

  1. You're losing jobs at the quote stage.

    The buyer ghosts. You never find out why.

  2. You're winning the wrong jobs.

    Tyre-kickers, price-shoppers, scope-creepers. Margin gone.

  3. You're rebuilding trust from scratch every time you knock.

    Nothing compounds. Every job starts at zero.

Visibility Infrastructure

Be found. Build trust. Show proof. Stay remembered. Turn interest into jobs.

The five-layer SMS operating model. Five layers. One system. The infrastructure that plugs the cascade.

  1. 01

    Be Found

    Discovery layer

    The buyer can find you across search, Maps, LinkedIn, AI agents, and referral contexts.

    BUILT WITH Landing Page Video · Bio Video

  2. 02

    Build Trust

    Identity layer

    Licence, insurance, years in trade, reviews, claims, and boundaries are visible.

    BUILT WITH Claims Video · Fit Video

  3. 03

    Show Proof

    Evidence layer

    Real jobs, before/afters, recommendations, and customer stories.

    BUILT WITH Customer Journey Video

  4. 04

    Stay Remembered

    Recall layer

    Videos, email signature, follow-up rhythm, and weekly useful posts.

    BUILT WITH Bio Video · FAQ Video

  5. 05

    Turn Interest Into Jobs

    Conversion layer

    Price clarity, process clarity, quote follow-up, and Authority Selling.

    BUILT WITH Cost Video · Pricing Video · Authority Selling

Real work. Visible proof. Simple systems.

Every layer is a deployment. Every deployment closes one of the four cascade gaps. The 8-video Tradie Sales Engine builds them.

The Visibility Leak Calculator

Find where the jobs leak out.

Every tradie says it: "I know what’s wrong. I just don’t know where to start." Set your numbers. See which leak costs you most.

Your numbers

These shape the estimate. Adjust them to match your business.

  1. Invisible to the buyer

    They Google you, see nothing, and call the bloke who shows up.

    ~$0 per month

    The fix: Prove you’re the real deal before the job starts.

  2. The ghosted quote

    You quoted. Their partner asked ten questions they couldn’t answer. Job went quiet.

    ~$0 per month

    The fix: Turn the quote into the sell, not just the price.

  3. No proof to show

    Every tradie says "qualified, insured, clean up properly." Nobody can tell who’s real.

    ~$0 per month

    The fix: Stop saying it. Start showing it.

  4. Hidden price

    First question they ask. Last thing you’ll tell them. So they go to the bloke who will.

    ~$0 per month

    The fix: Show the work inside the number.

  5. Rebuilding trust from scratch

    You explain the same things on every job. Your nights disappear into quoting.

    ~$0 per month

    The fix: Build it once. Let it run while you’re on the tools.

Estimated monthly visibility leak

$0

$0 a year in recoverable work.

An estimate of recoverable opportunity, not fantasy revenue.

The Strategic Model

Surface

Build trust before the sales conversation.

SIMPLER is the seven-part revenue-trust model behind the Sell My Service operating layer.

Seven moves. One outcome: the buyer says yes before you quote.

See the full method The strategic model, unpacked.

Then the other six.

  1. I Increase
  2. M Make Visible
  3. P Prove
  4. L Lower
  5. E Educate
  6. R Revenue-Loop

The Content Engine

Turn real work into visible proof.

PROVEIT is the seven-part content-production engine for job stories, reviews, before/after evidence, and buyer-facing assets.

Pull the question. Record the job. Track the revenue. Repeat.

  1. P Pull
  2. R Record
  3. O Organise
  4. V Verify
  5. E Explain
  6. I Invite
  7. T Track
See the production engine The content engine, unpacked.

20 cards. 20 moves. One month.

Pick the one that stings most. Start there.

The implementation layer. Each card is a single move you can finish before smoko. Designed to sit on the ute dashboard. No reading lists. No frameworks to memorise. One card, one move, one win.

  • · 60 Second Brief Check
  • · Before You Quote
  • · The Visibility Formula
  • · Fast Reply Template
  • · Profile That Wins Work
  • · Turn Leads Into Jobs
  • · The Perfect Follow Up
  • · Weekly Game Plan
  • · + 12 more
Get the Cheat Sheets Free. Printable. Yours.
Sell My Service cheat sheets. 8 of the 20 cards previewed.

The things we'll never do

Refusals, before promises.

The research said it plainly: tradies have been burned by everyone who promised more. So here's what we will not do, on the record.

  • We won't sell coaching priced like a luxury car.

  • We won't sell pay-per-lead or buy you fake phone numbers.

  • We won't lock you into long contracts.

  • We won't build software you have to study in the van.

  • We won't write quotes you can't defend at the kitchen table.

  • We won't claim trust. We'll show you the proof.

The full list, and how we do sell, is on our operating rules.

Get your profile working harder.

Pick one card. Run it this month. See what shifts. Or have a call. We'll point at the visibility leak you can plug this week.

Our Commitment

We have the experience, systems, and commitment to deliver.