Infrastructure compounds. Paid decays.

Good tradies lose good jobs.

When customers can't see why you're worth the money, the cheapest quote wins.

Sell My Service helps Australian tradies show the work behind the price, prove they're the real deal, and win back a bit of time. No buying leads, no chasing quotes at night, no learning another bloody app.

Run the Visibility Check Find your problem

Built from more than 2,400 tradie accounts across 40 trades, plus buyer research from more than 4,300 homeowner accounts across 8 states and 40 trades.

Antony Loomans, founder of Sell My Service

Start where you actually are

Pick your door.

01 · Fix

Something's leaking now.

Jobs going to cheaper quotes. Calls ringing out. Quotes going cold. Run the sixty-second check, get the leak named, fix that one first.

Run the Visibility Check Or pick the problem yourself

02 · Build

I'm flat out but not ahead.

You don't need another task. You need the machine that sells while you're on the tools, and keeps the customer after the invoice.

See the Tradie Sales Engine Teardown to full build

03 · Learn

Show me the evidence first.

More than 2,400 tradie accounts. More than 4,300 homeowner accounts. 289 benchmarked websites. Read what we found before you give anyone your number.

Read the research Your trade's benchmark

What the research said

The research was blunt. Tradies know exactly what is wrong. They've just stopped believing anything will fix it.

That is not a work ethic problem. It is a trust problem, and trust can be built. So we don't sell hype. We help you put the proof where buyers can see it.

See the research

From Antony

I'm not a tradie. I've spent my life on the side of the people who build things.

Thirty years in project management. Twenty-seven in marketing, the last sixteen of those spent helping trade businesses, some of the biggest in the country, Amalgamated Pest Control among them, get found and get chosen.

I always did that for the big operators. Sell My Service is me making it available to every tradie who is prepared to put in the work.

And I'm not here to blow up how you run things. We start small. Free up a bit of time, put it back into the work or into yourself for once, and let it flow on from there.

Antony Loomans. Founder.

Why I built this

The fix

Show your worth before the quote.

Five layers. Build them once and they keep working while you're on the tools, making it easier for the right customer to choose you.

Be found

Google, directories, local visibility. The foundation everything else sits on.

Build trust

Proof, reviews, licence, insurance, process. The things that separate you from a cowboy.

Show proof

Videos, job photos, before-and-after, written quotes. Evidence the customer can see before you arrive.

Stay remembered

Follow-up, FAQs, review requests. Stop rebuilding trust from scratch with every quote.

Turn interest into jobs

The quote does the selling. Price explanation, scope, allowances, the words behind your number.

See all fixes → Watch the five layers go in →

Workshop

Start with one useful asset. Done in 20.

The app is not another business dashboard. It is a guided workshop that helps you build the words, proof and videos customers need before they choose you.

A price explanation. A proof checklist. A quote intro. A review request. A video script. One small thing at a time, so you claw back an hour, get ahead, and actually recharge. Done in 20, then back on the tools.

Run the Visibility Check How Done in 20 works

The work was never the problem. Being chosen was.

Founding proof · since 2010, now backing trades

The first tradie we're proving this on.

Casey was already good. He was just hard to choose.

Casey Grimes runs Tweed Coast Tree Surgeons — the difficult removals, the storm jobs, the trees the cowboys won't touch. He'd earned 43 Google reviews at 4.9 stars. His old website didn't show any of it. Strong reputation, invisible online. The same gap most good tradies have.

We built him a shopfront that finally matches the operator: real reviews front and centre, his licence and insurance on show, written quotes with photos before any work starts, and the jobs others knock back.

4.9★ · 43 reviews: The reputation he already earned, finally working for him.
$20M PL · AQF 3 · NSW Gov reg: The trust signals that separate him from the bloke with a chainsaw and a ute.
Zero → #1 on Google Maps: 9 months. No paid ads. Go and look.

The honest bit. The numbers above are real — you can go and check them. The harder numbers, like how much his close rate and owner-hours change, we measure at Day 90. We'll publish them here, good or bad.

The trajectory we're measuring against: a 30% → 79% close rate, the canonical result from Marcus Sheridan's They Ask, You Answer case (River Pools). Casey's Day-90 reading lands soon. Full source trail →

See what we built for Casey Read the full case study

tweedcoasttreesurgeons.com.au

What good looks like for your trade

40 trades. 40 benchmarks. Find yours.

What the best AU sites in your trade score, your suburb's Google review bar, and the gap most sites have. Every figure sourced.

Plumber · Sparky · Painter · Roofer · Plasterer · Concreter · Landscaper · Solar · + 32 more

See the benchmark library

40 trades · ungated · the data layer behind the Visibility Teardown.

The things we'll never do

Refusals, before promises.

The research said it plainly: tradies have been burned by everyone who promised more. So here's what we will not do, on the record.

We won't sell coaching priced like a luxury car.
We won't sell pay-per-lead or buy you fake phone numbers.
We won't lock you into long contracts.
We won't build software you have to study in the van.
We won't write quotes you can't defend at the kitchen table.
We won't claim trust. We'll show you the proof.

The full list, and how we do sell, is on our operating rules.

Questions, answered

Why do good tradies lose jobs at the quote stage?

You didn't lose it on price. You lost it on what they couldn't find about you. The customer sees one number. You see the ute, the insurance, travel, materials, quoting time, warranty risk, and the years it took to know what can go wrong. If none of that is visible, your quote gets compared to someone who left half the job out.

Who is Sell My Service for?

Australian trade business owners doing $500k to $3M in revenue. Sparkies, plumbers, chippies, builders, concreters, painters, landscapers, HVAC techs, roofers. On the tools most days, with 1 to 15 people working alongside.

What does Sell My Service actually build?

Price explanations, proof assets, quote language, videos, review systems, Google visibility, and follow-up that makes it easier for the right customer to choose you. If we can't name the asset, show the work, and explain how it helps the customer trust you, we don't sell it.

Is this coaching?

No. The research was very clear: a lot of tradies have been burned by coaching. We don't pump you up, lock you into long contracts, or tell you to manifest better leads. We build specific, named assets that help the right customer choose you before the quote goes cold.

Start small. Get a bit ahead.

Start with the free check, or the book. See where you stand, pick one thing, and we'll help you build it. Or have a call. No pitch. We'll point you at the first move that frees up your week.

Get the book, free Book a call

Our Commitment

We have the experience, systems, and commitment to deliver.