Infrastructure compounds. Paid decays.
When customers can't see why you're worth the money, the cheapest quote wins.
Sell My Service helps Australian tradies show the work behind the price, prove they're the real deal, and win back a bit of time. No buying leads, no chasing quotes at night, no learning another bloody app.
Built from more than 2,400 tradie accounts across 40 trades, plus buyer research from more than 4,300 homeowner accounts across 8 states and 40 trades.
Start where you actually are
01 · Fix · something's leaking now
Each one opens the problem in your words, with the fix and its price one step on.
02 · Build · flat out, not ahead
One quote, $7,950 inc GST, your part is one hour a week. Past $1M and want the eight videos filmed on site? That is the other path.
03 · Learn · evidence first
Read what we found, and where your trade sits, before you give anyone your number.
Not sure which door? The sixty-second check names the leak for you. No login, no sales call.
Run the checkWhat the research said
The research was blunt. Tradies know exactly what is wrong. They've just stopped believing anything will fix it.
That is not a work ethic problem. It is a trust problem, and trust can be built. So we don't sell hype. We help you put the proof where buyers can see it.
See the research From Antony
Thirty years in project management. Twenty-seven in marketing, the last sixteen of those spent helping trade businesses, some of the biggest in the country, Amalgamated Pest Control among them, get found and get chosen.
I always did that for the big operators. Sell My Service is me making it available to every tradie who is prepared to put in the work.
And I'm not here to blow up how you run things. We start small. Free up a bit of time, put it back into the work or into yourself for once, and let it flow on from there.
Antony Loomans. Founder.
Why I built thisThe fix
Five layers. Build them once and they keep working while you're on the tools, making it easier for the right customer to choose you.
Google, directories, local visibility. The foundation everything else sits on.
02Proof, reviews, licence, insurance, process. The things that separate you from a cowboy.
03Videos, job photos, before-and-after, written quotes. Evidence the customer can see before you arrive.
04Follow-up, FAQs, review requests. Stop rebuilding trust from scratch with every quote.
05The quote does the selling. Price explanation, scope, allowances, the words behind your number.
Workshop
The app is not another business dashboard. It is a guided workshop that helps you build the words, proof and videos customers need before they choose you.
A price explanation. A proof checklist. A quote intro. A review request. A video script. One small thing at a time, so you claw back an hour, get ahead, and actually recharge. Done in 20, then back on the tools.
The work was never the problem. Being chosen was.
Founding proof · since 2010, now backing trades
Casey was already good. He was just hard to choose.
Casey Grimes runs Tweed Coast Tree Surgeons: the difficult removals, the storm jobs, the trees the cowboys won't touch. He'd earned 43 Google reviews at 4.9 stars. His old website didn't show any of it. Strong reputation, invisible online. The same gap most good tradies have.
We built him a shopfront that finally matches the operator: real reviews front and centre, his licence and insurance on show, written quotes with photos before any work starts, and the jobs others knock back.
The honest bit. The numbers above are real. You can go and check them. The harder numbers, like how much his close rate and owner-hours change, we measure at Day 90. We'll publish them here, good or bad.
The trajectory we're measuring against: a 30% → 79% close rate, the canonical result from Marcus Sheridan's They Ask, You Answer case (River Pools). Casey's Day-90 reading lands soon. Full source trail →
tweedcoasttreesurgeons.com.au
What good looks like for your trade
What the best AU sites in your trade score, your suburb's Google review bar, and the gap most sites have. Every figure sourced.
Plumber · Sparky · Painter · Roofer · Plasterer · Concreter · Landscaper · Solar · + 32 more
40 trades · ungated · the data layer behind the Visibility Teardown.
The things we'll never do
The research said it plainly: tradies have been burned by everyone who promised more. So here's what we will not do, on the record.
We won't sell coaching priced like a luxury car.
We won't sell pay-per-lead or buy you fake phone numbers.
We won't lock you into long contracts.
We won't build software you have to study in the van.
We won't write quotes you can't defend at the kitchen table.
We won't claim trust. We'll show you the proof.
The full list, and how we do sell, is on our operating rules.
You didn't lose it on price. You lost it on what they couldn't find about you. The customer sees one number. You see the ute, the insurance, travel, materials, quoting time, warranty risk, and the years it took to know what can go wrong. If none of that is visible, your quote gets compared to someone who left half the job out.
Australian trade business owners doing $500k to $3M in revenue. Sparkies, plumbers, chippies, builders, concreters, painters, landscapers, HVAC techs, roofers. On the tools most days, with 1 to 15 people working alongside.
Price explanations, proof assets, quote language, videos, review systems, Google visibility, and follow-up that makes it easier for the right customer to choose you. If we can't name the asset, show the work, and explain how it helps the customer trust you, we don't sell it.
No. The research was very clear: a lot of tradies have been burned by coaching. We don't pump you up, lock you into long contracts, or tell you to manifest better leads. We build specific, named assets that help the right customer choose you before the quote goes cold.
Start with the free check, or the book. See where you stand, pick one thing, and we'll help you build it. Or have a call. No pitch. We'll point you at the first move that frees up your week.
Our Commitment
We have the experience, systems, and commitment to deliver.