Home /Benchmarks

Where your trade actually stands.

This is a benchmark for your trade business, not a directory for homeowners. 40 trades, measured the same way: the website scorecard out of 45, the Google Business Profile setup most operators have wrong, the ops baseline, the review bar a competitive listing clears in your metro before the quote is even in play. Find your trade. See the gap. Fix the one thing that moves it.

The fight, in their own words

You've heard the line on every site, in every group, from every other tradie: "Good tradies don't need a website."

Some of that is true. The best ones are already booked out on word-of-mouth. But the line hides the bigger fight.

44% of Australian homeowners find a tradie by word-of-mouth^¹. Which means more than half don't. And of the half who do, almost all of them are checking you on Google before they ring. The customer your mate referred. The one who saw your ute. The one who clicked your Google profile and is comparing you against five competitors on the same map pack: your photos, your reviews, your hours, your category. All before you ever knew there was a quote in play.

So you get sold "more reviews", "a prettier site", "more leads", $750-a-month coaching, $200-a-lead platforms. By people who can't prove any of it moves the needle for your trade specifically. You buy because someone is selling.

The fight isn't whether you need to be online. It's that you've never had a yardstick. You can't fix what you can't measure.

^¹ NSW Fair Trading homeowner survey, ~1,000 NSW homeowners (Instinct and Reason, via Tradebusters).

The yardstick

40 trades, the same five measures, every trade.

We pulled real field data for 40 Australian trades and measured each one the same way. So when you open your trade's page, you're reading the same things the operator in the next suburb is reading.

The Google review bar: What a competitive Google Maps listing actually has, in your trade, in your metro. Bars vary ~4× by trade, so generic "get more reviews" advice is wrong.
The website scorecard: 9 dimensions out of 45. What the best AU sites in your trade do, where most fail. The SEO/AI gap is the universal weak point: bottom-two dimension in 35 of 40 trades.
The GBP category: The Google Business Profile category most operators in your trade have set wrong. A one-click fix that suppresses ranking for thousands of tradies.
The ops baseline: Average job value, close rate, response speed, review behaviour, seasonality. Modelled honestly; every chain shown. So you can tell whether your numbers are good for your trade, or whether you've been told.
The buyer's actual questions: What your customers really ask before they ring, from the Need A Trade research base (more than 4,300 distinct homeowner accounts across 40 trades and 8 states). The seven questions you answer every site visit, now in writing.

Every figure is sourced (URL + date), modelled (chain shown), or labelled NOT FOUND. We never invent a number. Read the full methodology →

How to use this

Find your trade. Read the guide that fixes the gap.

1.
Find your trade below. Get the bar, the scorecard, and where most sites in your trade lose jobs.
2.
Read the guides that fix what you find. The SEO/AI gap is universal. Start with How to Get Found on Google and the GBP Setup. Reviews thin? How to Get Google Reviews. Site reads dodgy? Why Your Website Isn't Getting Calls. Paying for leads and getting burned? Pay-Per-Lead vs Own Visibility.
3.
See how your own site scores against the bar. The Visibility Check is free. No login, no sales call. Sixty seconds.

The full guide library lives at /guides.

Find your trade

40 benchmarks. A–Z.

See how your own site scores against your trade's benchmark.

Run the Visibility Check

Your website score is one number. Your charge-out rate is the other. Run the charge-out calculator.