The standard
Before You Build Another Website
Why the next platform swap probably won't move your booking rate, and the five things that actually do. The same five layers you just watched go in.
36 pages · free
Sell My Service · The website layers
Good tradies
lose good jobs.
The 80 percent that wins the work disappears under the homepage.
Scroll to strip it back
01 · The invisible tradie
Good tradies
lose good jobs.
When customers can't see why you're worth the money, the cheapest quote wins.
Good tradies lose good jobs.
02 · The strip back
A template is only as good
as what it is built on.
A template is only as good as what it is built on.
03 · The research layer
Built on what more than
4,300 homeowners asked.
8 states, 40 trades. The page is ordered around what buyers actually wanted to know.
Built on what more than 4,300 homeowners asked.
04 · The proof layer
Evidence the customer can see
before you arrive.
Evidence the customer can see before you arrive.
05 · The stack
The layers
you are actually buying.
Now look at yours.
Get found Build trust Show proof Stay remembered Turn interest into jobs
The layers you are actually buying.
The teardown
Now do this
to your site.
We strip your site back to these five layers, show you what buyers actually see, and hand you the plan to fix it. $497, and half of it credits toward the build.
Book the Teardown Run the free check first
Or just chat about your website
Measured, not promised. See what buyers see, then decide. · $497 inc GST · 50% credit within 30 days · Australia-wide
Now do this to your site.
The staircase
Teardown. Reboot. Full build.
Start by seeing. The Teardown reads your site against your trade's benchmarks, and half the fee credits toward whichever build comes next, within 30 days.
Step 1 · See it
Visibility Teardown
The five layers of your presence, read against your trade's benchmark library. A recorded walk-through you keep, and a live call to talk it through.
$497 inc GST
Step 2 · Reboot it
Site Reboot
A three-session rebuild of your existing site, benchmarked against the businesses already winning your work. Prototype in 7 days. You keep the code, the repo and the voice.
$3,300 to $5,950 inc GST
Step 3 · Build new
Foundations to Trust Stack
Nothing worth saving? We build the found-and-trusted layer from scratch, and can film the eight videos that win the job.
$3,300 to $9,800 inc GST
A worked example
This is not a template swap.
Most web work is cosmetic. New theme, new photos, same result, because nothing underneath moved. What we do is slower and more complicated than that, and there is no version of it that fits in an afternoon.
Here is one, in full. A video production studio with a genuinely excellent reel, scoring 36 out of 100 on being found and believed. Not one big fault. Six small ones, compounding, none of them visible from the front page.
They had already hired a web guy when we ran the teardown. They changed course anyway, once they saw that a redesign would not have touched a single one of the six. No fault of the developer: he was hired for the wrong job, because nobody had shown them the right one yet.
That is what this step is for. Working out which job needs doing, before you pay anyone to do a different one.
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Google had the wrong company
Search the business, and the AI summary described a different firm in another state, directly under their own result.
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The portfolio was invisible
Their project pages, the actual proof, were left out of the site map. The best work was the least findable thing on the site.
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Eight seconds on a phone
Most of it loading a video player for videos nobody had pressed play on yet.
Read the full teardown
36 → 87 out of 100 · published anonymously, at the client’s request
Free guides
Read before you build.
The thinking under the layers, in your hands. Free, and yours to keep. We do not ask you to trust us. We ask you to check.
The hiring checklist
Before You Hire a Web Guy
How to choose a developer who builds you a site that books the job, not just one that looks good. The buyer's checklist, before you sign.
31 pages · free