SELL MY SERVICE

Home / Operating Rules

How we sell. What we won't.

Our sister publisher publishes its Code of Conduct. We do the same, in operator voice. If we're going to sell tradies on visibility infrastructure, we should be visible about how we sell it.

The things we won't do

The list, before the pitch.

  1. 01

    Sell leads.

    Per-lead, pay-per-click, exclusive postcode, capped enquiries. Not a single one. The research on /why is on the record about what that does to a trade.

  2. 02

    Promise more leads.

    We sell visibility infrastructure, not pipeline padding. If a tradie's already getting calls and losing them at the quote, more calls just bigger the loss.

  3. 03

    Run a coaching program.

    The receipt is on /why. We saw what $750/mo subscriptions and $10K buzzwords did to operators. We won't add another.

  4. 04

    Gate the research.

    The Tradie Issues is ungated. The book lands in your inbox if you ask for it; the PDFs are downloadable without an email if you don't.

  5. 05

    Cross-pay with the sister publisher.

    Need A Trade is editorially independent. No tradie pays to be featured there. No money moves between the two sites. The shared parent is the only link.

  6. 06

    Use stock-photo tradies, fake before-and-afters, or posed handshakes.

    Antony's portrait is on the home page because it has to be a real face. The on-the-job photography is a coming-real-photos pass, not a stock-library buy.

  7. 07

    Say “guarantee.”

    We say “commitment.” Two different words. One is the law, one is what we'll actually carry.

  8. 08

    Run popups, exit-intent overlays, or email walls on the front of the site.

    If we have to ambush you for an email, the offer didn't earn it.

  9. 09

    Sell a dashboard.

    Vanity-metric dashboards don't change a tradie's day. The 8-video stack does.

How we sell

Every CTA on the site, named.

Label tells you exactly where it goes. No mismatched buttons. We ask for an email at one point only: when you want the book delivered. The PDFs are otherwise downloadable without one.

How we make money

Every price, on the page. No upsells. No usage charges.

  • The Book

    Why They Didn't Call Back. Instant download.

    Free

  • The 8-Video Workbook

    The DIY playbook for shooting the 8 videos yourself.

    $67 inc GST, one-time

  • Visibility Teardown

    50% credit toward any next paid step within 30 days.

    $497 inc GST, one-time

  • Foundations

    The infrastructure to get found and trusted. AU-wide remote.

    $3,300 inc GST, one-time

  • Site Reboot

    A three-session rebuild of your existing site.

    $3,300 to $5,950 inc GST, one-time

  • Trust Stack Sprint

    The 8-video stack filmed on site over 12 weeks. Installments OK.

    $9,800 inc GST, one-time

  • Compound Operator

    Ongoing production capacity on retainer, after the build.

    $7,500/mo inc GST

That's it. No per-lead fees. No "growth shares." No revenue-share on jobs we don't do. No invisible add-ons inside a tier. Real AUD ranges on /cost.

How this is written

Where the words come from.

  • →Site copy is grounded in The Tradie Issues (Edition 6.2) — more than 2,400 distinct operator accounts across 40 trades. Read the full paper at /why.
  • →Voice rules are operator-direct. No em-dashes. No "guarantee." No SaaS dashboard talk. Two-orange-words maximum per line.
  • →Numbers are real. The 30% to 79% close-rate stat is the field-observed lift from the "They Ask, You Answer" method (Marcus Sheridan) that the 8-video trust stack is built on. The /cost prices are real AUD, inc GST.
  • →Brand names in quotes are redacted ("[a major lead-gen platform]") where naming them would be defamatory; the operator's words otherwise stay verbatim.
  • →If we change a rule on this page, we'll log it at the bottom.

Sister publication

The questions and the answers.

The questions

guides.needatrade.com.au

Our sister publisher drew on more than 4,300 distinct homeowner accounts across 40 trades and 8 states and turned it into the 12 questions a homeowner should ask any tradie before they hire. Ungated. No paid placement above proof.

Read the homeowner guides

The answers

sellmyservice.com.au

This site. The 8-video trust stack teaches tradies to answer those questions before the customer asks them. Same kitchen table, opposite chair.

See the 8 videos

Both published by Social Solutions Group Pty Ltd · ABN 73 144 071 910. Separate editorial lines. No tradie pays to be featured on Need A Trade. No money moves between the two sites.

We have the experience, systems, and commitment to deliver.

"Commitment" never "guarantee." If we change this page, we'll note the date below. Last reviewed: 2026-06-03.

Back to the homepage