SELL MY SERVICE (n.) visibility infrastructure for tradies

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The guides a tradie
reads at 9pm.

When the kids are down and the quotes still aren't out, this is the reading that actually helps. Straight answers on getting found, getting trusted, and getting remembered, with real Australian numbers and no email gate. No fluff, no $750-a-month buzzwords, just what 386 trade operators told us actually hurts. Pull up a chair and start wherever it stings most.

Found

Show up when a customer goes looking — Google, the map pack, the directories, the name. The first leak: they never find you.

Found Being Found

Get Listed Everywhere: The Directories That Actually Matter (Australia)

Lock your details into one format, do the maps and AU directories that count, and clean up the mess holding you back. With links and a copy-this master record.

Found Being Found

Set Up Your Google Business Profile the Right Way

The field-by-field setup that actually ranks, with the click-paths, a verification shot list, and a checklist you tick off as you go. Built for Australian tradies.

Found Being Found

How Tradies Get Found on Google and Win More Jobs

The whole system, in order: get found on Google, build the trust that earns the click, and win the quote before you arrive. Here's where to start.

Found Being Found

How Google Ranks You Locally: The Map Pack, Explained

The map pack runs on three things: relevance, distance and prominence. Here's what each one means, and which ones you can actually move.

Found Leads & Marketing Spend

Pay-Per-Lead Platforms vs Building Your Own Visibility

One rents you phone numbers by the click. The other builds an asset you own. Here's the honest comparison, in Australian tradies' own words.

Found Leads & Marketing Spend

What Tradie Marketing Actually Costs in Australia

Coaching at $750 a month. Job software at $25k a year. Leads at $200 a pop. Here's what Australian tradies report paying, and what it returns.

Trusted

Earn the call before you quote — reviews, proof, the videos, charging what the work is worth. The second leak: they find you but don’t trust you.

Trusted The 8 Videos

How to Shoot Your Bio Video

Before they let you on the property, they want to know who you are. Ninety seconds, four beats, filmed in your work shirt. Here is how.

Trusted The 8 Videos

How to Shoot Your Claims Video

Every tradie site says reliable, clean, qualified. Nobody believes the words any more. Here is how to film the proof instead — one claim, one clip.

Trusted The 8 Videos

How to Shoot Your Customer Journey Video

Not a testimonial. A real customer telling their story in three acts, so the next buyer watches someone like them and thinks: I want exactly that.

Trusted The 8 Videos

How to Shoot Your FAQ Video

You answer the same seven questions on every quote. Film them once and your best explanation reaches every buyer — including the one you never meet.

Trusted The 8 Videos

How to Shoot Your Fit Video

Saying who you are NOT for is the strongest trust move in the trade. Here is how to shoot the video that screens the wrong jobs out.

Trusted The 8 Videos

How to Shoot Your Landing Page Video

Four fears stop a buyer hitting Submit on your contact form. Here is the 60-second video that answers them, and how to shoot it.

Trusted The 8 Videos

How to Shoot Your Pricing Video

The Cost Video gives the range. This one gives the rules: how you charge, what is included, and what happens when the scope changes.

Prove You're Legit: Licence, Insurance and ABN Where Buyers Can See Them

Every buyer wonders 'are they actually licensed and insured?' Most tradies make them ask. Here's how to answer it before the question — in one phone clip and three visible details.

Trusted Pricing & Quoting

Publish Your Prices: Honest Ranges and the Cheap Tier You Don't Do

'Call for a quote' is sending your best buyers to whoever answers the cost question first. How to publish honest ranges without quoting blind or losing margin.

Trusted Pricing & Quoting

Quote Without Racing to the Bottom: The Seven Swaps That Protect Margin

Margin doesn't get lost at the negotiation. It gets lost in how the quote is built. Seven swaps that change what the buyer is comparing — before they compare it.

Google Reviews: The Ones That Make You the Obvious Call

The second thing every buyer wonders is 'are they legit?' Here's how to answer it with a steady flow of genuine reviews, without the shortcuts that get them deleted.

Trusted The 8 Videos

The 8-Video Trust Stack: Sell Before You Quote

Answer the buyer's questions on video before you arrive, and the quote stops being a shock. Here are the eight videos and where to start.

Why Your Website Isn't Getting Calls: The Authority-Page Fix

Traffic but no calls means the page proves nothing. Here's the trade page that wins the job, block by block, plus a 10-point self-audit you can run right now.

Trusted The 8 Videos

How to Shoot Your Cost Video

The most Googled question in your trade is what it costs. Your competitors dodge it. Here's how to shoot the one video that answers it first.

Trusted Pricing & Quoting

The Race to the Bottom: How to Charge What the Work Is Worth

The number one fight in every Australian trade is holding your price. It isn't a discounting problem. It's a can't-show-the-work problem.

Remembered

Turn the word of mouth you already get into a system you own — follow-up, aftercare, staying visible between jobs. The third leak: they forget you.

Remembered Running the Business

The Weekly Visibility Routine: One Move a Day, Twenty Minutes

Visibility isn't a project, it's a rhythm. The Monday-to-Friday routine that keeps you found, trusted and remembered — twenty minutes a day, none of it off the tools for long.

Remembered Running the Business

Stay Remembered: The Follow-Up & Repeat-Work Engine

Some jobs you lost, you'd already won once. Turn the word of mouth you get by luck into a follow-up and repeat-work system you run on purpose.

Win the Job

Answer fast, quote clean, and turn an enquiry into a booked job. The leak between interest and a confirmed start.

Speed to Lead: Win the Job in the First Hour

By the time you ring back tomorrow, they've booked someone else. How to answer every enquiry inside the hour — without leaving the tools.

The Follow-Up That Closes: Day Two, Not Week Two

Most quotes don't get rejected — they die of silence. The four-beat follow-up that revives them: check in, add value, make it easy, close.

Turn Leads Into Jobs: Six Moves Between the Message and the Signed Quote

Enquiries aren't the problem — the gap between enquiry and booked job is. Six moves that carry a lead from first message to signed quote without leaking trust.