Nobody hires a logo.
Here is what actually happens after you quote. That night, someone in the household Googles your name. If all they find is a logo and a list of services, you are still a stranger — and every horror story they have ever heard about tradies is quietly working against you. If they find ninety seconds of a straight-talking, clearly experienced operator, the suspicion drops before it finishes forming.
The Bio Video’s trust job in the 8-video trust stack is human connection: it answers the question the customer never says out loud — can I trust this person on my property?
What the Bio Video is for
Think about what closes most jobs in your trade: a referral. “Use my bloke, he is great, left the place spotless.” A referral works because someone they trust vouched for a person. The Bio Video manufactures that same feeling for the customer who does not have a referral — a complete stranger feels like they already know you before you pull up out front.
This is not your life story, and it is not a CV. Your licence and insurance get proven properly in your Claims Video; in the Bio they get one passing mention. The Bio answers three things in ninety seconds: why you, why this trade, and why you will do it right.
It is also the one video in the stack that is not about the work. The moment you start listing services, you have lost it. Be a person.
The four beats
Ninety seconds, four beats, in this order:
-
Who you are and where you work. Name, business, patch. Plain.
-
One credibility marker. Not five. Your qualification, your years on the tools, or the thing you are known for. One sentence, said in passing.
-
One personal detail. The dog, the boat, the kids’ sport, the volunteer brigade. This is the whole video — it is the line the customer quotes back to you on the doorstep, and the thing that separates you from the next operator with a similar truck. Pick the true one, not the one that sounds best.
-
What happens when they reach out, and how fast. Your response promise. Pick the standard you can keep every time, not the one that sounds impressive.
The read. Warm beats polished. The take where you sound like yourself at a barbecue is the take, even if you fluffed a word in the middle. Slightly rough and honest beats smooth and salesy every single time.
The script skeleton (fill in the blanks)
Know the beats, do not read them:
"G'day, ____ here from ____, working across ____.
I'm ____ and I've been on the tools for ____.
When I'm not working I'm ____.
If you've reached out, I'll be in touch within ____.
Looking forward to having a look at your ____."Five sentences. Say them your way, in your work shirt, on your patch.
Where it goes once it is shot
The Bio works the surfaces where you are still a stranger:
- Your email signature and every quote confirmation — “meet the person coming to your place.”
- Your About or team page, where the night-time Googler lands.
- The auto-reply to new enquiries, alongside your FAQ Video.
- Your Google Business Profile video section, and pinned to your social profiles as the intro.
Everywhere a buyer meets your name before they meet you, the Bio gets there first.
The shoot checklist
Block 30 minutes. This is the shortest shoot in the stack.
Gear
- A phone on a tripod, lens at chest height. No studio required.
- A window or open shade in front of you, never behind. Natural light beats any kit.
- A $20 lapel mic, or film somewhere quiet. Sound is the one thing a viewer will not forgive.
Before you press record
- Pick the location that says “this is me” — the ute, the shed, a job site. Not a desk, not a boardroom.
- Decide the one personal detail. First one that came to mind is usually right.
- Lock the response promise you will actually keep.
While filming
- Talk like you are introducing yourself to a new neighbour, not pitching.
- Smile for a beat before you speak. It relaxes your face and it shows.
- Do two or three takes and keep the warmest one — not the cleanest one.
After
- Trim the ends, drop your contact details on the last frame, caption it.
- Put it in your email signature today. That one placement alone earns the shoot.
What if it does not fit your trade
- You hate being on camera and your offsider is the natural. The owner still appears — you are the name on the truck, and you are who they are deciding to trust. Do your ninety seconds in one honest take and let the natural carry other videos in the stack.
- You are newly out on your own. Honesty wins. “I spent years on the tools for the big outfits before I started this, because I wanted to do the job the way it should be done.” New business is not new to the trade.
In the Tradie Trust Pack this is card 14 — the card is the move, this guide is the method, and the deeper build with the full beat-by-beat prompts lives in the workbook. But you do not need it to start. You need four beats and half an hour.
Get the book for the research behind each move, then go film the beat that feels too small to matter: the personal detail. It is the one they will remember.