Start with the questions that make you sigh when the phone rings.
Think back over your last ten quotes. The same questions came up at every single one: what it costs, how the process works, what makes you different, whether they even need the full job. You answer them from memory, in the driveway, for free, one stranger at a time. The FAQ Video answers all of them at once, before you arrive, forever.
In the 8-video trust stack, this is the workhorse. Its trust job is simple: remove confusion and establish that you are the one who actually knows, before the customer has to ask.
What the FAQ Video is for
Here is how a job really dies. You quote at 10am and meet one half of the household. You explain everything, and they are sold. That evening the other half comes home and asks the obvious questions: who is this? Why that much? Did you get other quotes? And the person you sold cannot answer a single one, because they are not you. Your customer became your salesperson, and they were terrible at it.
The FAQ Video is your flawless proxy. It carries your answers, in your words, with your tone, to the decision-maker you never meet — at the kitchen table, at 9pm, on a Saturday. You record it once. It does the repetitive driveway education for years, while you are on the tools.
It does not replace the quote. It replaces the first half hour of every quote, so the visit starts at “let’s look at your job” instead of “let me explain how this trade works.”
The seven questions
Do not invent questions. Harvest them. Pull from your last ten quotes, your reviews, and the ones you already answer on autopilot. The test: if a question does not come up on nearly every job, it does not make the seven.
For most trades they are some version of: what does it cost, how does the process work, do I need approval or paperwork, what is the difference between you and the cheap option, can I do part of it myself, how fast can you come, and how does your quoting work.
Film each question as its own take, 60 to 120 seconds. One question, one take. If you are running past two minutes, you are cramming — the deep money answer belongs in your Cost Video.
The read. You are not pitching. You are teaching, the way you would explain it to a mate over the ute tray. The expertise is the by-product: nobody can answer seven questions plainly, on camera, without obviously being the one who knows.
The script skeleton (fill in the blanks)
One card behind the camera with the seven questions on it. No script. For each one, know these beats:
QUESTION - in the customer's words
"The question I get on nearly every job is ____.
Straight answer: ____. No 'it depends' without a range.
What people don't realise is ____.
If you want me to look at your specific job, ____."Four beats per question, said the way you would say it standing in someone’s driveway. That is the whole script.
Where it goes once it is shot
Shoot once, deploy everywhere. The FAQ Video earns its keep on every surface a new enquiry touches:
- The full compile (with a chapter marker per question) on your homepage and FAQ page.
- Sent to every new enquiry before you visit — in the auto-reply, the confirmation text, the follow-up. This is the channel that matters most; a video nobody is sent is a video nobody watches.
- Full version to your Google Business Profile video section, and to YouTube with the question as the title — people Google these questions word for word.
- Your three strongest answers cut to 60-second clips for Facebook and Instagram.
One sitting. Seven answers. Every future customer pre-educated before you knock.
The shoot checklist
Block 90 minutes. Here is everything you need.
Gear
- A phone on a tripod, lens at chest height. No studio required.
- A window or open shade in front of you, never behind. Natural light beats any kit.
- A $20 lapel mic, or film somewhere quiet. Sound is the one thing a viewer will not forgive.
Before you press record
- Write the seven questions on one card and tape it behind the camera. Questions only, no script.
- Say each answer out loud once. Familiar, not memorised.
- Film somewhere that looks like your world — a job site, the shed, beside the ute. Never a desk.
While filming
- One question, one take. Fluff a word? Keep going. Real people fluff words.
- Land the straight answer in the first ten seconds. No throat-clearing.
- Talk to one real customer in your head, not the lens.
After
- Label the takes, pick the warmest of each, compile with a title card per question.
- Caption everything. Most viewers watch on mute.
- Put it in your enquiry auto-reply this week. Do not wait for perfect.
What if it does not fit your trade
- You are a true solo operator. Film it anyway — it matters more for you, because you are the whole business. “When you call, you get me, not a call centre. The one in this video is the one who turns up.” Solo is a trust feature, not a weakness.
- Most of your work is emergency call-outs. Shift the seven questions to the panic moment: how fast can you get here, is it safe to wait, will insurance cover it, can you make it safe tonight and finish later. Same structure, urgent questions.
In the Tradie Trust Pack this is card 13 — the card is the move, this guide is the method, and the deeper build with the full question-by-question prompts lives in the workbook. But you do not need it to start. You need seven questions, one card, and 90 minutes.
Get the book for the research behind each move, then go film question one: the money question. It is the one every buyer is already asking.