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LinkedIn · The why · 23 pages

Build the Proof Once

Your LinkedIn profile is the free proof layer that wins commercial work, and builds the structure your website will stand on.

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Why this guide

A builder needs a reliable sparky for a run of new builds. A project manager needs a plumber for a commercial fit-out. None of them search 'electrician near me.' They check LinkedIn, because that's where professionals look for professionals.

What is inside

23 pages. 5 chapters.

  1. 01 Where the work goes
  2. 02 Profile before posting — LinkedIn is not Facebook
  3. 03 What makes you credible: the profile, field by field
  4. 04 Build it once: the order we set it up in
  5. 05 Before you post: what LinkedIn can and can't do

The companion

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The do-it companion: Built to Be Found

Built to Be Found

The field-by-field LinkedIn build for tradies: your personal profile, your company page, and the showcase pages worth having.

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Free. 23 pages. Enter your details and the membership link lands in your inbox.

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The full set

Nine guides. One channel at a time.

Get Found First Set It Up Right Built to Be Found Stay in Front Make It Work Twice Found for Months Before You Build Another Website Before You Hire a Web Guy Browse all guides →