Problems
You're not too expensive. The customer just can't see what's inside the number.
The customer sees one number. You see the ute, the insurance, travel, materials, quoting time, warranty risk, wages, prep, cleanup, the jobs you don't win, and the years it took to know what can go wrong.
What the research showed
Pricing was the largest issue in the tradie research, based on more than 2,400 tradie accounts across 40 trades.
Now look at what happens when the price lands with no context.
What the customer cannot see
If none of that is visible, your quote sits next to the bloke who left half the job out. The customer doesn't know which one of you is cutting corners. You know. They can't tell.
That gap is where you lose the job. Not because you're too expensive — because the price has no story behind it.
See what buyers find before they call.
The Visibility Check scores your Google presence across the signals buyers actually use. Free. Takes 30 seconds.