Fix
Show the work inside your price.
The problem it solves: you charge what the work is worth, but the customer only sees a number. Read the problem →
The asset you are building
The pricing authority stack.
- • Price explanation — a plain-English breakdown of what the customer is paying for and why
- • Charge-out explanation — the real cost of running a trade business, made visible
- • Cost video script — a script you can read to camera that walks the customer through your pricing
- • Pricing authority language — the words and framing that let you hold your price without defending it
That's the kit. Here's why showing the work changes the conversation.
Why it works
Why the number stops being a fight.
When every line of the quote becomes a reason to trust the price, the customer stops comparing you to the cheapest option.
The tradie who can show the work inside the price stops entering the race to the bottom. He does not have to win it. He gets to not enter it.
You might be thinking:
"My customers just want the cheapest price. Explaining it won't change that."
Some will. But 4,300 homeowner accounts told us the same thing: the ones who only want cheap were never your customer. The ones who want to understand what they're paying for — they're the ones worth building for.
Done in 20
The quick version.
A guided 20-minute workshop. You answer plain-English questions about your pricing, and walk out with a price explanation asset ready to use. No prep. No homework.
Full service
We build it for you.
We build the full pricing authority stack: price explanation, charge-out breakdown, cost video script, and the language that holds the number. You review. You own it.
Book a call →If we build it and you can't use it the same week, we haven't done the job.
Related
Keep reading.
See what buyers find when they compare your price.
The Visibility Check scores the same five signals your customers use to compare. Free. Takes 30 seconds.