Problems
Tradies aren't anti-tech. They're anti another app that dies in the van.
You already have job software, accounting, supplier portals, maps, messages, email, photos and calendars. The last thing you need is another dashboard with homework.
What the research showed
App fatigue was a recurring theme. Tradies are not anti-technology — they are anti-complexity that doesn't help on the job.
So why do the tools keep dying in the van?
What the customer cannot see
Most marketing tools are designed for marketers, not operators. They assume you have a desk, a spare hour, and someone whose job is "content."
You have a ute, a phone, and ten minutes between jobs. The app dies in the van because it was never built for the van.
See what buyers find before they call.
The Visibility Check scores your Google presence across the signals buyers actually use. Free. Takes 30 seconds.