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The Glazier / Glass Repair Benchmark
Most Aussie glazier / glass repair businesses leave about $525/mo on the table. Here’s where the leak is. Every number sourced. No guesses.
What good looks like across the five measures — the Google review bar, the website scorecard, the GBP setup, the ops baseline, and the buyer’s actual questions. Every figure is sourced or labelled. No guesses.
modelled — sizes the leak, not a quote. Average job value (AJV) from modelled: blend: single pane ~$275 / standard window ~$475 / shower screen ~$750 / sliding door ~$450 + call-out (airtasker, tradieverify, oneflare); close rate from hipages platform analysis (20minutemarketing.com.au); default 10 enquiries/month.
Field data · 2026-06-12 · How we score
Where you stand
Five things decide whether a glazier / glass repair gets found and gets the call. Here’s where you stand on each — and the number to beat.
| The review bar | 22 reviews (your suburb) | → |
| The website scorecard | 30.3/45 vs market 31/45 | → |
| The Google profile | category to fix (most are set wrong) | → |
| Your numbers | AJV $500 · leak $525/mo | → |
| What buyers ask | 8 questions to answer in writing | → |
The 45-point test for your trade
Glazier / Glass Repair sites score 30.3 / 45 on the same nine-dimension rubric we ran across 289 Australian trade sites. The market median is 31/45. Read the trade score as a guide, not a hard stat — it rests on 6 AU sites. Your Google review bar above is the harder number. Top of the pack: Gecko Glass at 37/45.
The two weakest spots are Visual Polish (2.67/5) and SEO/AI Usefulness (2.83/5). Good sites look good and they convert. They don't answer buyer questions in plain form.
| Dimension | Trade average /5 |
|---|---|
| 3-Second Clarity | 3.67 |
| Visual Polish weakest | 2.67 |
| Trust Above Fold | 3.5 |
| CTA Clarity | 4 |
| Local Relevance | 3.67 |
| Service Architecture | 3.67 |
| Proof Depth | 3.33 |
| SEO/AI Usefulness weakest | 2.83 |
| Mobile/Speed Confidence | 3 |
The one to study
Sydney Glass Installations — sydneyglassinstallations.com.au
Copy this: Copy the 1-hour response, Australian Standard glass and lifetime workmanship warranty stack.
Design direction: Urgency-first, phone-visible, trust-and-speed layout
Build rule. Use AU model for realistic owner-operator structure; use national/US models for scale, proof, conversion and service-page architecture.
Your Map Pack reality
Your suburb's bar: about 22 Google reviews (Google Places API (New) (field median)). The quiet quarter sits at 8, the top quarter at 55, the busiest carries 1761 — across 255 listings.
In this trade, reviews drive rank. The top-3 listings carry about 28 reviews. Spots 4–6 carry 18. Close that gap to climb the map.
| Metro | Median reviews |
|---|---|
| Adelaide | 27 |
| Ballarat | 22 |
| Brisbane | 57 |
| Cairns | 18 |
| Canberra | 30 |
| Darwin | 15 |
| Geelong | 7 |
| Gold Coast | 10 |
| Hobart | 17 |
| Melbourne | 32 |
| Newcastle | 19 |
| Perth | 31 |
| Sunshine Coast | 16 |
| Sydney | 40 |
| Toowoomba | 12 |
| Townsville | 17 |
| Wollongong | 30 |
Reviews get you seen. The profile they tap decides what happens next →
The Google profile
Your Google Business Profile (GBP) is the cheapest win on this page. It costs nothing. It moves first.
Quick win. The main category for this trade comes back as the bland “Service”. A wrong one drags down your rank. Set yours to the most exact trade category Google offers.
What we measure — and what we won’t
Review count and prominence rank are public — we read them via the Google Places API. The owner-only fields — photo count, post cadence, messaging response speed — we never scrape from a competitor. Connect your own profile to read those.
Profile set right. Now answer what they ask before they ring →
What homeowners ask before they hire you
A homeowner searches before they call. They're already looking, reading and choosing. Below are the real questions — from accounts across 8 states.
Answer each one on your site in plain form. That's the SEO/AI gap, closed.
How much will this cost me?
On average, a glazier charges between $80 and $100+ per hour… most glaziers charge a call-out fee of $50 to $80 on top of the hourly rate Price/cost · source
How much will this cost me?
Prices for window glass replacement typically range from $40 to $350+ per square metre, depending on the type of glass and its specific benefits Price/cost · source
How do my options compare?
It is a legal requirement under the Building Code of Australia that glass must comply with AS/NZS 2208… The standard allows two types of safety glass for shower screens: toughened (tempered) glass and laminated glass Comparison/alternatives · source
Are they licensed and insured?
AS 1288 requires most glass within 1m of the floor to be Grade A safety glass Licensing/compliance · source
What do I need to know?
If water cannot drain from the bottom of the showerscreen, and it gets caught there, then you do have an environment that could result in rapid corrosion of the aluminium frame Aftercare/maintenance · source
How long will I be waiting?
Most Perth glaziers complete emergency 'make-safe' board-ups within 1–2 hours, with full glass replacement typically taking 2–4 hours if the glass is in stock Timing/urgency · source
What actually happens during the job?
The lead time for a fully frameless shower screen is approximately three weeks… Fully Framed shower screen is approximately one week Process/what-happens-next · source
What do I need to know?
lifetime warranty for the life of the building on all our glazing workmanship Outcome/guarantee/risk-reversal · source
Read what your customers are reading — the glazier / glass repair buyer guide on Need A Trade
Where your trade leaks money
AJV: $500 (modelled: blend: single pane ~$275 / standard window ~$475 / shower screen ~$750 / sliding door ~$450 + call-out (airtasker, tradieverify, oneflare)). Close rate: 20–25%. With follow-up: up to 33%. (hipages platform analysis (20minutemarketing.com.au))
Revenue-leak calculator
Benchmark close rate ~25–33% (hipages platform data). AJV is modelled — see the label above. This is an estimate to size the leak, not a quote.
The 30/60/90 play
Three stages. Each one closes a gap on a measure above.
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First 30 days — Foundation.
- Fix the two weak dimensions on the scorecard.
- Set the right Google profile category.
- Tighten the above-the-fold trust strip.
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By 60 days — Proof.
- Start the review engine. Ask every completed job.
- Push toward the 22 review bar.
- Add before/after proof to the weakest dimension.
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By 90 days — Activation.
- Publish the structured FAQ/answer blocks.
- Wire fast response to every enquiry.
- Re-score against the 45-point test. Aim for at least 4 points up.
Score yourself (0–5 each)
Ten questions. Tap your score on each. The total updates as you go.
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3-Second Clarity — trade + suburb + customer in your headline?
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Visual Polish — real job photography, consistent design?
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Trust Above Fold — reviews/licence/years visible before scroll?
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CTA Clarity — obvious primary + secondary next step?
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Local Relevance — service area and suburbs explicit?
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Service Architecture — services organised by buyer intent?
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Proof Depth — specific proof stack (before/after, named jobs)?
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SEO/AI Usefulness — buyer questions answered in structured form?
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Mobile/Speed — fast, readable, thumb-friendly?
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Google reviews vs your trade bar (22)?
Score: 0/50
Tap your score on each question above.
Guides for your trade
Fix the leaks yourself. Each guide is one topic, one method, one move.
Common leaks for this trade
The leaks good glazier / glass repairs feel first. Read the one that sounds like your week.
Build the first fix
Each leak has a fix you can build. Start with the one at the top of your list.
That's what good looks like for glazier / glass repair.
See how your profile, site and reviews actually score.
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