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The Appliance Repair Benchmark

Most Aussie appliance repair businesses leave about $242/mo on the table. Here’s where the leak is. Every number sourced. No guesses.

What good looks like across the five measures — the Google review bar, the website scorecard, the GBP setup, the ops baseline, and the buyer’s actual questions. Every figure is sourced or labelled. No guesses.

modelled — sizes the leak, not a quote. Average job value (AJV) from modelled: blend: washing-machine repair ~$300 / dishwasher ~$200 / dryer ~$250 / oven ~$100 (airtasker); close rate from hipages platform analysis (20minutemarketing.com.au); default 10 enquiries/month.

Field data · 2026-06-12 · How we score

Where you stand

Five things decide whether a appliance repair gets found and gets the call. Here’s where you stand on each — and the number to beat.

The review bar	67 reviews (your suburb)	→
The website scorecard	32/45 vs market 31/45	→
The Google profile	category check primary category review	→
Your numbers	AJV $230 · leak $242/mo	→
What buyers ask	8 questions to answer in writing	→

Run the Visibility Check — see how you score →

Download the 2-page benchmark (PDF)

The 45-point test for your trade

Appliance Repair sites score 32 / 45 on the same nine-dimension rubric we ran across 289 Australian trade sites. The market median is 31/45. Read the trade score as a guide, not a hard stat — it rests on 5 AU sites. Your Google review bar above is the harder number. Top of the pack: Always Prompt Repairs at 39/45.

The two weakest spots are Proof Depth (3.2/5) and SEO/AI Usefulness (3.2/5). Good sites look good and they convert. They don't answer buyer questions in plain form.

Dimension	Trade average /5
3-Second Clarity	3.8
Visual Polish	3.6
Trust Above Fold	4
CTA Clarity	3.6
Local Relevance	3.4
Service Architecture	3.6
Proof Depth weakest	3.2
SEO/AI Usefulness weakest	3.2
Mobile/Speed Confidence	3.6

The one to study

Sydney Appliance Service — www.sydneyappliance.com.au

Copy this: Copy authorised-service, genuine spares and book-service-ticket flow.

Design direction: Urgency-first, phone-visible, trust-and-speed layout

Build rule. Use AU model for realistic owner-operator structure; use national/US models for scale, proof, conversion and service-page architecture.

You know the bar. Now see if you’re getting seen →

Your Map Pack reality

Your suburb's bar: about 67 Google reviews (Google Places API (New) (field median)). The quiet quarter sits at 23, the top quarter at 133, the busiest carries 2058 — across 189 listings.

Reviews here are table stakes. The top-3 (median 68) carry about the same as spots 4–6 (median 68). Hit the bar, then win on distance, category fit, and site signals.

Metro	Median reviews
Adelaide	103
Ballarat	19
Brisbane	92
Cairns	32
Canberra	119
Darwin	21
Geelong	51
Gold Coast	109
Hobart	69
Melbourne	101
Newcastle	57
Perth	40
Sunshine Coast	54
Sydney	65
Toowoomba	61
Townsville	30
Wollongong	133

Reviews get you seen. The profile they tap decides what happens next →

The Google profile

Your Google Business Profile (GBP) is the cheapest win on this page. It costs nothing. It moves first.

Most in your trade have the main category set right. Check yours is the most exact one Google offers. Bland always loses to exact.

What we measure — and what we won’t

Review count and prominence rank are public — we read them via the Google Places API. The owner-only fields — photo count, post cadence, messaging response speed — we never scrape from a competitor. Connect your own profile to read those.

Profile set right. Now answer what they ask before they ring →

What homeowners ask before they hire you

A homeowner searches before they call. They're already looking, reading and choosing. Below are the real questions — from accounts across 8 states.

Answer each one on your site in plain form. That's the SEO/AI gap, closed.

How much will this cost me?

charged us $143 original call out fee and $242 for replacement part and labour Price/cost · source

How much will this cost me?

Took 295 for the call out and then quoted me a thousand bucks for my evap cooling spares. Price/cost · source

How much will this cost me?

I would expect a callout fee and diagnosis in the range of $130 to $170 depending on problem. Price/cost · source

How do I know they're any good?

repair charge was $99. Unsurprisingly, it didnt fix anything Trust/red-flags · source

How do I know they're any good?

Charging for 2 call out fees to look at multiple appliances is bullshit and if I did that I would go broke. Trust/red-flags · source

What do I need to know?

I was charged $430 to fix an igniter, 10 months later, the same thing broke Outcome/guarantee · source

How do my options compare?

There don't seem to be many good repair options outside of paying huge call-out fees to repair companies who don't guarantee they can fix it. Comparison/alternatives · source

What does the job involve?

Your oven I would not have paid them a cent and told them to come back when they have the part and you will pay when it's fixed. Process · source

Read what your customers are reading — the appliance repair buyer guide on Need A Trade

Skip the answers and watch the leak →

Where your trade leaks money

AJV: $230 (modelled: blend: washing-machine repair ~$300 / dishwasher ~$200 / dryer ~$250 / oven ~$100 (airtasker)). Close rate: 20–25%. With follow-up: up to 33%. (hipages platform analysis (20minutemarketing.com.au))

Revenue-leak calculator

Enquiries a month Your close rate (%)

Benchmark close rate ~25–33% (hipages platform data). AJV is modelled — see the label above. This is an estimate to size the leak, not a quote.

Stop the leak — Run the Visibility Check

That’s the cost. Here’s the plan →

The 30/60/90 play

Three stages. Each one closes a gap on a measure above.

First 30 days — Foundation.
- Fix the two weak dimensions on the scorecard.
- Set the right Google profile category.
- Tighten the above-the-fold trust strip.
By 60 days — Proof.
- Start the review engine. Ask every completed job.
- Push toward the 67 review bar.
- Add before/after proof to the weakest dimension.
By 90 days — Activation.
- Publish the structured FAQ/answer blocks.
- Wire fast response to every enquiry.
- Re-score against the 45-point test. Aim for at least 4 points up.