Research
Benchmark data.
The benchmark library covers 40 trades across Google Business Profile reviews, website scorecards, and market analysis.
GBP review benchmarks.
Based on 35,600 distinct Google reviews across the benchmark set. Per-trade medians for review count, rating, response rate, and recency.
Website scorecards.
Per-trade website scorecards are based on small AU-primary samples. A practical yardstick, not a census.
289-site market median.
Scored on the /45 methodology. Large enough to anchor the cross-trade median with confidence.
How the numbers work.
When a trade has insufficient data, the benchmark is labelled NOT FOUND rather than estimated. We do not fill gaps with assumptions.
Research lands in a SQLite source-of-truth database. Generated assets -- benchmark cards, trade pages, scorecards -- are built from it. If a number is in doubt, the database is the answer.
See where the gaps are.
The Visibility Check scores your Google presence across the signals buyers actually use. Free. Takes 30 seconds.